The Jordan 4 White Cement is one of the most legendary sneakers in history. First introduced in 1989, this classic model has stood the test of time, making multiple comebacks through various retros. With each re-release, the sneaker world buzzes with anticipation, and its resale market remains strong. But is investing in the Jordan 4 White Cement truly a profitable decision?
Sneaker investing has evolved significantly over the years, with certain models yielding substantial returns. The Jordan 4 White Cement is a prime example of a sneaker that maintains its value due to its historical significance, timeless design, and limited supply.
In this in-depth guide, we’ll explore the Jordan 4 White Cement resale market, including historical price trends, factors affecting its value, future projections, and expert tips for buying and selling. By the end of this article, you’ll have a clear understanding of whether this sneaker is a worthy addition to your investment portfolio.
The Appeal of the Jordan 4 White Cement
Understanding why the Jordan 4 White Cement remains highly sought-after is crucial in evaluating its resale value. There are several key reasons why this sneaker continues to captivate sneakerheads and collectors worldwide.
1. Iconic Design and Colorway
The Jordan 4 White Cement is one of the most aesthetically pleasing Air Jordans ever made. Its crisp white leather upper, combined with cement grey accents and black speckled details, creates a balanced and stylish look. The combination of white, black, grey, and a touch of red on the Jumpman logo makes it versatile enough to pair with various outfits, contributing to its widespread appeal.
The shoe’s visible Air cushioning, mesh paneling, and signature lace locks give it a distinctive look, making it instantly recognizable. Over the years, this silhouette has aged gracefully, proving that good design is truly timeless.
2. Association with Michael Jordan
No sneaker’s value is complete without the influence of Michael Jordan himself. The Jordan 4 White Cement gained legendary status when MJ wore it during the 1989 NBA Playoffs. The sneaker became iconic thanks to one of the greatest moments in basketball history—"The Shot" against the Cleveland Cavaliers. This moment cemented (no pun intended) the sneaker’s legacy in sports history.
For many sneaker enthusiasts, owning a pair of Jordan 4 White Cement is like owning a piece of basketball history. This connection to greatness adds immense value to the sneaker, making it desirable not just for its aesthetics but also for its historical significance.
3. Nostalgia and Cultural Significance
Beyond basketball, the Jordan 4 White Cement has played a major role in pop culture. It has been worn by celebrities, featured in music videos, and even made an appearance in Spike Lee’s iconic film Do the Right Thing (1989). This cultural relevance has kept the sneaker in the limelight, ensuring continued demand.
As sneaker culture continues to evolve, retro Jordans—especially those tied to significant historical moments—continue to grow in value. The Jordan 4 White Cement is no exception.
Historical Resale Performance
To determine whether the Jordan 4 White Cement is a smart investment, we need to analyze its resale history. Looking at past releases and their price appreciation provides insights into its future potential.
1999 Jordan 4 White Cement Retro
Release Year: 1999
Original Retail Price: ~$125
Current Resale Value (Deadstock Condition): $1,000 - $2,000
Market Observation:
- This retro closely resembled the original 1989 release, featuring the highly desired "Nike Air" branding on the heel.
- Due to its age and rarity, the 1999 version commands a high resale price, with prices often exceeding $1,500.
- A well-preserved pair in deadstock condition can reach even higher resale values.
2012 Jordan 4 White Cement Retro
Release Year: 2012
Original Retail Price: $160
Current Resale Value (Deadstock Condition): $350 - $600
Market Observation:
- This version removed the "Nike Air" branding, replacing it with a Jumpman logo on the heel, which disappointed some collectors.
- Although the resale value has increased, it remains lower than the 1999 and 2016 versions due to branding differences.
2016 Jordan 4 White Cement Retro
Release Year: 2016
Original Retail Price: $220
Current Resale Value (Deadstock Condition): $500 - $1,000
Market Observation:
- This version brought back the beloved "Nike Air" branding, making it highly desirable.
- Over time, its value has appreciated steadily, with prices expected to continue rising.
Factors That Affect Resale Value
1. Condition
- Deadstock (DS): Unworn pairs in original packaging command the highest prices.
- VNDS (Very Near Deadstock): Slightly worn pairs can still hold good value but at a discount.
- Used: Heavily worn pairs decrease in value, especially if they show yellowing, creasing, or sole separation.
2. Rarity and Supply
- Limited stock releases hold greater resale value.
- The Jordan 4 White Cement is not extremely rare, but its cultural importance keeps demand high.
3. Market Trends and Hype
- Fluctuations occur based on sneaker trends, celebrity endorsements, and social media buzz.
4. Upcoming Releases
- A new retro release can temporarily dip resale prices, but older versions tend to recover over time.
Future Projections: Should You Invest in the Jordan 4 White Cement?
Short-Term Outlook (0-2 Years)
- Strong demand makes it a solid short-term investment.
- Prices might drop if a new retro is announced but will likely stabilize.
Long-Term Outlook (3-10 Years)
- Older versions (1999, 2016) will appreciate the most.
When to Sell the Jordan 4 White Cement?
Deciding the right time to sell your Jordan 4 White Cement can significantly impact your profit margins. The sneaker resale market fluctuates based on factors like hype, stock availability, and cultural relevance. Here’s a breakdown of the best selling windows:
After Release (0-6 Months) – Quick Profits, Lower Margins
Immediately after the sneaker drops, demand is at its highest, especially among buyers who missed out on retail purchases. During this period, prices typically spike due to the scarcity of pairs in the market. However, because supply is still relatively fresh, resale margins may not be at their peak. Selling within this window is ideal for quick flips, allowing you to reinvest in other releases.
1-2 Years Later – Moderate Profits as Stock Depletes
As time passes, DS (deadstock) pairs become harder to find, and prices steadily increase. This is when the sneaker starts appreciating, especially if there haven’t been any rumors of a new retro release. At this stage, holding onto a pair can yield moderate resale profits, as demand continues to grow while supply diminishes.
5+ Years Later – Maximum Profits Due to Rarity and Nostalgia
Long-term holders typically see the highest returns, especially if the sneaker has not been re-released. As nostalgia sets in, older retros—especially those with Nike Air branding—become collector’s items. Prices can surge significantly, sometimes reaching 2-5x the original resale value. This window is ideal for those looking to maximize returns rather than quick turnovers.
Conclusion
The Jordan 4 White Cement has consistently proven to be a strong investment, with its resale value appreciating over time. Whether you're looking for short-term flips or long-term holds, this sneaker remains a reliable and culturally significant asset in the sneaker resale market.
If you're considering adding the Jordan 4 White Cement to your resale portfolio, now may be the best time to secure a pair before prices continue to rise.